Streaming disrupted the music industry, our patterns of music consumption, music marketing and even consumer behaviour. It succeeded in aggregating content by easy accessibility - Steve Job’s dream.
Currently, YouTube stands to generate healthier ad revenue from Africa as more people want their products to be viewed on YouTube’s ads. ADVERTISEMENT Even Africa’s music industries are exploring ...
LOS ANGELES, Feb 3 (Reuters) - When the biggest names in music gather on Sunday for the industry's top honors at the Grammy Awards, they will hand out a new trophy for best African music performance.
YouTube has released its 2025 Nigeria rankings, revealing the platforms, creators and music videos that defined Nigerian ...