Gum maker Wrigley is shaking up its Extra Ice brand in the UK next year as it looks to build on what it claims is a recovery in gum sales in the country. Wrigley, a subsidiary of chocolate and candy ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 37 min ago By Ad Age and Creativity Staff - 5 hours ago By Ad Age Staff - 5 hours 32 min ago By Adrianne Pasquarelli - 5 hours ...

Jennifer Mastroianni: My backyard strawberry patch is loaded with white blossoms, and I’ve got homegrown strawberries on my mind. Maybe that’s why I impulsively grabbed this Strawberry Shortcake gum ...

Would you rather have mint-chocolate-chip ice cream or apple pie for dessert? Thanks to Fork in the Road San Francisco correspondent Tracy Van Dyk for sending this picture of a gum Wrigley started ...

Gum and confectionery group Wrigley is further expanding its Extra gum range with the launch of a tenth flavour, sugar-free Supermint. The company is also introducing what it described as “flavour ...

Confectionary firm Mars Wrigley has started local production of sugar-free Orbit and Extra chewing gum brands after building ...

Most everyone knows that before they reach the grocery store cashiers is a plethora of "gotta buy me" stuff. Everything from magazines to candy bars to umbrellas. But one of the most intriguing ...

Elmwood has redesigned the international gum brand’s identity, with a focus on its “ding” symbol and pop art-inspired visuals. Wrigley’s Extra chewing gum has rebranded to move away from dental ...

Want to manage your weight, strengthen and whiten your teeth, increase your vitamin intake? Just bored out of your mind? Have some gum. Candy manufacturers are rolling out gums for all occasions, to ...

Wm. Wrigley Jr. Co. keeps going for that something Extra in its sugar-free gums. Wrigley`s Extra, a sugar-free launched nationally by the Chicago-based gum maker in mid-1984, is getting two new ...