CHICAGO (AP) -- Sweets giant Wrigley is taking a bite out of Kraft, buying up several of its candy brands including Life Savers and Altoids for $1.48 billion. The deal announced Monday also covers the ...
CHICAGO -- The world's dominant chewing-gum maker is about to get sweeter. Looking to extend more of its marketing might from gum to candy, Wm. Wrigley Jr. announced Monday it has agreed to buy Life ...
In a surprising admission, Wm. Wrigley Jr. Co. CEO Bill Wrigley Jr. told investors that two of his brands, Altoids and Life Savers, are not being marketed properly. The brands, which Wrigley bought ...
Confectionary firm Mars Wrigley has started local production of sugar-free Orbit and Extra chewing gum brands after building ...
MediaCom Canada has been awarded traditional and digital media for all of Mars/Wrigley brands across Canada following a three-month review that included Starcom and OMD, the incumbent since 2005. The ...
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