CHICAGO (AP) -- Sweets giant Wrigley is taking a bite out of Kraft, buying up several of its candy brands including Life Savers and Altoids for $1.48 billion. The deal announced Monday also covers the ...

CHICAGO -- The world's dominant chewing-gum maker is about to get sweeter. Looking to extend more of its marketing might from gum to candy, Wm. Wrigley Jr. announced Monday it has agreed to buy Life ...

In a surprising admission, Wm. Wrigley Jr. Co. CEO Bill Wrigley Jr. told investors that two of his brands, Altoids and Life Savers, are not being marketed properly. The brands, which Wrigley bought ...

MediaCom Canada has been awarded traditional and digital media for all of Mars/Wrigley brands across Canada following a three-month review that included Starcom and OMD, the incumbent since 2005. The ...

The news comes two months after the chewing gum giant consolidated its creative account into lead agency-of-record BBDO and gave additional business to Omnicom sibling DDB, globally (Media 2 August).

Wrigley Media Grouphas named Ross Breitenbach, EP and creator of Netflix’ Hack My Home, to the new position of head of unscripted and brand development. Breitenbach, who just won a Daytime Emmy for ...

Clues shared on social by the Mars Wrigley brand will reveal which New York City bodega will be hosting the party. Since its introduction in 2007, 5 Gum has billed itself as a product designed to ...

The snack food industry is constantly evolving, shaped by changing consumer tastes and lifestyles. Convenience, health, and indulgence are key drivers, leading to a diverse range of snack options.

Keep up-to-date with everything that happens in your world. We promise to never spam you. You can opt-out at any time. Please refer to our Privacy Policy for ...