Candy companies want to get Americans back into chewing gum, a once popular trend bucked by the COVID pandemic and surging inflation, but one executive’s new epiphany hopes to change the game. Alyona ...

Written in partnership with 5 gum How does it feel to chew 5 gum? Singer Yungblud knows, that's for sure! The "Tissues" artist, who performed last weekend at the Austin City Limits festival, partnered ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. 5 Gum is evolving one of its signature bits of ...

Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. For over a century, gum has been ...

Clues shared on social by the Mars Wrigley brand will reveal which New York City bodega will be hosting the party. Since its introduction in 2007, 5 Gum has billed itself as a product designed to ...

William "Beau" Wrigley Jr. believes he can emulate the success of his family's old chewing gum empire in the cannabis industry. And Surterra Wellness, the company at which Wrigley is CEO, just landed ...