(Crain’s) — Wm. Wrigley Jr. Co.’s advertising claims that its Eclipse gum kills germs that cause bad breath has caused a stink with rival Cadbury and the Council of Better Business Bureaus. A division ...

The Federal Trade Commission is reviewing a complaint by Wm. Wrigley Jr. Company that Cadbury USA does not have adequate evidence to back claims it has made in Trident Xtra Care gum ads about the oral ...

William Wrigley, who is fondly referred to as the ‘father of chewing gum,’ transformed a small soap business into the top chewing gum manufacturer in the world. Although he did not invent chewing gum, ...

Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. For over a century, gum has been ...