In the first of an Agency Advice mini-series on sport, leading marketers tell us where the cultural and commercial ...

We asked for your views as Scotland booked their place in the quarter-finals of the Women's Rugby World Cup for the first time since 2002 with a 29-15 victory over gritty Fiji. Douglas: Not the ...

The new campaign comes after AI-powered research revealed that Black and South Asian women make up just 1.5% of the sports ...

Trailblazing Sports Group, a deal marketplace and expert consultancy for striking high-performing brand partnerships for women's sports properties and athletes, is proud to announce the launch of ...

The business of women’s sports has boomed over the past several years. A number of converging factors, from social media to analytics to growing audiences, have benefitted the business of women’s ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

This Girl Can's new campaign, We Like the Way You Move, has been launched to tackle the lack of diversity in sport and ...

Millions await the players of England's victorious team - and about time too! Chloe Kelly of England celebrates with the UEFA Women's EURO trophy after her team's victory in the UEFA Women's EURO 2025 ...

Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by men. By Mujib Mashal Visuals by Atul Loke Reporting from Mumbai, India ...