It is still not enough just to play women’s football. You need to sell yourself within it

Is the culture surrounding the commercial and branding opportunities within women’s football more fraught than we care to ...
The Daily Telegraph

Women’s sportswear finally has the support it needs

How a programme from Xero and Women in Football helped these two women grow their businesses It was a shopping trip to get football shorts for her daughter that made Julia Cove-Smith realise there was ...
Drapers

Women’s sportswear finds its feet

One year after England’s victory at the UEFA Women’s Euros, which catapulted women’s football to the frontlines of sportswear and boosted white Nike bra sales, the Lionesses are set to take on 32 ...