The Lionesses’ new kits feature the slogan, “Everyone Watches Women’s Sports,” on the front, which is the mantra of TOGETHXR, ...

The dynamic duo, who play for the Minnesota Lynx, partnered with U by Kotex to put the spotlight on women in sports (and ...

As the ever-growing crop of new women’s leagues aim for longevity, the question of team branding — which encompasses the nicknames and the color schemes and logos — is front and center.