Every business leader knows that continued success in ever-changing markets requires the right development, integration and execution of strategies. There are 4 Ps of marketing, which are considered ...

A marketing plan encompasses all of the financial, tactical and logistical aspects of selling a product. One of the tactical elements of a marketing strategy is product promotion. To successfully ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

VidCon tapped Sarah Tortoreti as VP of marketing to head up the digital-creator and video confab’s promotional strategies worldwide. Tortoreti joins VidCon from Viacom‘s Nickelodeon, where she was ...