HAMILTON, Bermuda--(BUSINESS WIRE)--Bacardi Limited, the world’s largest family-owned spirits company, is launching a new ‘mindful drinking’ campaign this January, designed to help retailers, bars and ...

Bacardi has been going through some of the most interesting changes in the spirits industry over the past few years. For decades, Bacardi Superior (a white rum) was pretty much the only expression ...

Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative ...

This week, BACARDÍ is celebrating the recent launch of its premium rum portfolio, which hit the U.S. market last month. Consisting of four new rums – BACARDÍ Añejo Cuatro, BACARDÍ Reserva Ocho, ...

To prove it, they paired up two different generations, Gen Z and Boomers: two ravers and two cocktail legends, swapping ...

At 6 a.m. on Oct. 14, 1960, Cuban national radio announced that the Communist government was nationalizing sugar mills and rum factories — including the island’s most famous business, Bacardi. Cuban ...

A report by The Telegraph left some speculating that Bacardi, the world's largest privately held spirits maker, is preparing to woo an American whiskey maker -- and that Brown-Forman, world famous for ...

Art is displayed throughout the hallways and offices of Bacardi's corporate Gables office. Pictured is a piece made of thousands of bottle caps. Downtown Coral Gables has 4.5 million square feet of ...

BERMUDA-based Bacardi International's US subsidiary has been indicted in Texas over allegations that it made illegal corporate donations to a political action committee called Texans for a Republican ...

According to a recent report, Bacardi is looking to buy a "brown spirits" maker. Has the company set its sights on Brown-Forman and the world's best-selling U.S. whiskey, Jack Daniel's? In an ...