The hype around Boba and matcha is not new, but their increasing appeal in India has even compelled the 13-decade-old Wagh ...

From left: Parag Desai, executive director, Gujarat Tea Processors & Packers Ltd Rasesh Desai, managing director, and Paras Desai, executive director, with Priyam Parikh, whole-time director Image: ...

In this exclusive conversation, Tarun Vijh, CIO, Wagh Bakri Tea Group takes us through his tenets of digital transformation, how technology can enhance the traditional tea industry, and how Wagh Bakri ...

When Gujarat Tea Processors and Packers Ltd, best known as the company that sells Wagh Bakri brand tea, enters a new market, it starts by testing the water - literally - and the milk. Depending on the ...

Wagh Bakri Tea Group has roped in celebrity chef Sanjyot Keer as the face for its Spiced Tea product range. The #ChefKiFavouriteChai campaign showcases Wagh Bakri Spiced Tea’s seven ingredients which ...

Wagh Bakri, which caters largely to west, central and northern parts of the country, buys tea from North and South India and markets packets under four brands. Leading blender and packeter Wagh Bakri ...

Wagh Bakri Tea Group, has roped in chef Sanjyot Keer as the brand ambassador for it’s spiced tea product range. This association is a first for the tea category where a chef is the face of the brand.

Parag Desai was the son of Rasesh Desai, the managing director of the Wagh Bakri Tea Group. Parag Desai, the executive director of Wagh Bakri Tea Group, died at the age of 49. Rajya Sabha member ...

Parag Desai, executive director at Gujarat Tea Processors and Packers, which is known for its brand Wagh Bakri passed away on October 22, a week after he was injured in an accident. According to a ...

India's third largest tea brand, Wagh Bakri, would soon roll out an advertising campaign for its mass tea brand Mili to reach out to consumers in North Indian states. The company that has an overall ...

A 2015 ad for Wagh Bakri Tea conceptualised by Scarecrow Communications was plagiarised by Gujarat-based tea brand Jay Jawan Tea. Wagh Bakri Tea Group will soon send a legal notice to Jay Jawan Tea ...