There’s something magical about an ad that doesn’t feel like an ad—and Volvo’s latest for the EX90 is exactly that. It’s not just selling a car; it’s telling the story of what it means to love ...

Volvo Car UK has avoided a ban from the Advertising Standards Authority after listeners complained a radio ad exaggerated the performance of its new Volvo XC60 model. Produced in the style of a news ...

Volvo has agreed to alter a global TV ad about seatbelt safety after complaints from the New York Times. The ad, by Swedish agency Forsman and Bodenfors, uses a series of quotes from media to ...

This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing attempted to overhaul its brand image, and Crystal Light made a late bid on the ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

VOLVO JUST RELEASED THE BEST AD OF ALL TIME. It is a masterclass in digital marketing. Who am I kidding? I totally meant to be dramatic . Also: There's a new king of online shopping, and it's built an ...

Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an ...

Automotive photographer Jack Schroeder and model Britni Sumida filed a lawsuit against Volvo, alleging that the automaker used Schroeder's photos featuring Sumida and a Volvo S60 without authorization ...

Fuel economy numbers can be misleading, to say the least. Take the $3.6-milion Bugatti Chiron Pur Sport, for example, which with its EPA rating of 10 miles per gallon combined is one of the least ...

This weekend a new gaming technology will debut at cinemas across the UK that lets the audience work together to "drive" a car in a manner similar to Sony's EyeToy. The audience test-drives the new ...

Are you a print subscriber? Activate your account. By Jon Springer - 43 min 17 sec ago By Brian Bonilla - 1 hour 39 min ago By Ad Age Staff - 1 hour 48 min ago By Tim Nudd - 1 hour 58 min ago 2 hours ...