When Asics launched the first Novablast back in 2020, it changed the way a lot of runners thought about the brand. Asics may be considered a legacy running company, but its tried-and-true styles ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Asics is having a blast moving into the “bouncy” world of running ...

Since its inception five years, the Asics Novablast has risen through the ranks to become, arguably, one of the best running shoes on the market. Bouncy, versatile and hard-wearing, its blend of ...

ASICS has released a new exclusive version of its popular NovaBlast 5 running shoe, offering a members-only colorway that ...