Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

To some, viral is a dirty word, an annoying one, but for most in the music industry, it's a goal. Artists and their teams invest heavily in seeing their songs and music videos take the internet by ...

Odds are fairly likely that you’ve been in a room when someone has asked a content marketer or social media manager to “make a viral video.” Unfortunately, the task isn’t as simple as it seems. Videos ...

Google has made its lightweight YouTube Go app available to Android users in more than 130 countries, making it easier to enjoy videos on the platform on spotty connections. The app first went live in ...

YouTube Go, a mobile version of YouTube built for emerging markets with features like offline viewing and nearby sharing, is today expanding to over 130 countries ...