Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Marketing has always been about understanding your audience.

A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

Understanding consumer behaviour is crucial for businesses aiming to thrive in today's competitive market landscape. From small local shops to multinational corporations, every enterprise can benefit ...

India’s advertising industry is on the cusp of an evolution. Programmatic buying already represents 42% of the country’s digital ad spend and is projected to reach 44% by 2026. This shift marks a new ...