It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

With so many different types of logo, it can be difficult to decide which style to choose when creating a new identity. Typically all logos fall into one of five broad categories: wordmarks, ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Creating your logo might be one of the first things on your mind when ...

Lamar Jackson and Dale Earnhardt Jr. may have butted heads over the number 8, but in some types of logos, it turns out the numeral 2 is No. 1. Part of the appeal of such seemingly random numbers is ...

Just as OpenAI inspired a wave of AI startups, so, too, has its logo. OpenAI’s signature spiral logo has become widely mimicked in the industry. So it raised eyebrows when Fortune recently reported ...