When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often ...

It’s no secret: keyword research is one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101. Your goal is to ensure ...

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

Using Google's Keyword Research tool, you can estimate how much traffic you might receive from common search terms. Start by brainstorming a list of keywords you want to target and perform some ...

In the early days of internet marketing, businesses focused on incorporating words they wanted to rank high for on search engine results pages into their company website’s copy. The goal was to ...

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche research. Moreover, keywords are no longer the ...

Without a doubt, one of the most (if not the most) crucial search engine optimization (SEO) activities is keyword research—specifically finding the right keywords. But keyword research can take a lot ...