It may sound wild, but to millions of young professionals, the same app serving up dance challenges and cat videos is helping ...

One of the more recent, popular TikTok fitness trends is the 3x3 by 12 morning routine. While it isn’t evidence-based, I will ...

TikTok trends often move too fast to track, but a closer look at Gen Z’s current hobbies reveals more than passing fads. These activities reflect how this generation communicates, copes, and creates ...

Instead of ordering an elaborate costume on Amazon, the popular thing is to look to create a clever but free outfit.

Benson Boone and Brian May have struck up a friendship, with fans left awestruck over the Queen's guitarist taking part in a ...

Born from Kanye’s infamous “Betrayal List,” this trend lets creators share their own tongue-in-cheek grievances—from paper ...

Another trend has emerged online that may leave many people baffled - and this time it's a mash up of two very unexpected ...

A new trend on TikTok has been dubbed "creepy cooking," featuring food videos fit for Halloween. Some creepy cooking videos ...

TikTok’s latest research explores the evolving traveler behavior and what this means for travel marketers looking to connect ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Need more social media engagement? We round up the latest trends for November, helping your business reach new people and keep your content fresh.