New research cracks the code on selling power of TikTok video ads
Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...
Marketing Dive18h
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...
Introducing our TikTok Trends Tracker—showing brands what’s viral and how they can engage
Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.
TikTok’s $30B ad boom faces US uncertainty
TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly ...