In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Social media has spurred the spread of dangerous “challenges” that are often carried out by bored teenagers. And if you’re a parent or teen, you’re likely already aware of the newest challenge to hit ...

The average grocery store has hundreds of edible, non-harmful foods to choose from, so it confused many people when the "Tide Pod challenge," aka videos of teens popping Tide Pods into their mouths ...

Despite efforts from Procter & Gamble, Amazon and YouTube to stop teenagers from eating the highly poisonous Tide Pods, the American Association of Poison Control Centers (AAPCC) reported the number ...

It's an unfortunate trend that is actually happening. According to the American Association of Poison Control Centers, more than 10,000 kids under the age of five were exposed to laundry detergent ...

CINCINNATI — Despite unwanted viral publicity from Internet pranksters eating Tide Pods, Procter & Gamble continues to ramp up production of the wildly successful colorful detergent pouches. Just ...