You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Influencers are no longer a buzzy category for investors writing big checks. Artificial intelligence, ...

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands grow online. The creator economy presents a paradox for enterprise marketers ...

In 2026, L.A. isn’t just a market where influencers film sunrise content on Venice Beach or collaborate in Soho House stairwells; it’s the infrastructure hub where platforms, tools and businesses that ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Not long ago, a brand's brief for a creator campaign looked something like this. Find ...

This week, Tyler, the Creator surprise releases a dance-forward LP, Drake teams up with Central Cee for a hypnotic club banger, and Lola Young delivers some sunny escapism. Plus, new music from Luke ...

Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to the industry, and it’s no longer a nice-to-have. Which is why Digiday has ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The creator economy looks a lot different than its 2022 surge. Artificial intelligence is changing how ...

The creator economy has fundamentally changed how media, entertainment, and cultural influence are produced and distributed. What once required entire teams—producers, editors, marketers, distributors ...