Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’) that replace the letters T, E, S, C and O. The brand equity of Tesco’s chevrons was deemed strong enough by ...

Tesco is bringing back its blue-and-white striped Value logo as it launches a “significant” step up in its price war with Aldi. The UK’s biggest grocer said the return of the blue and white stripes – ...

If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the supermarket is removing its iconic logo from Bags For Life, and replacing it ...

Ewan Grist of Bird & Bird, who acted for Lidl in its trademark victory against Tesco, reveals some of the lessons brand owners can take from the judgment As with many of the best trademark cases, Lidl ...

Tesco Plc’s logo for its Clubcard Prices loyalty program is deceptively similar to competitor Lidl’s trademark, according to a UK court ruling that comes as the two supermarkets compete for ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...