In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...

JioCinema, a Viacom18 entity, is shaking up the digital advertising game by luring small and medium businesses (SMBs) away from giants like Google and Meta with enticingly affordable IPL advertising ...

Before the clampdown, gaming companies were gearing up for explosive IPL spending, double marketing spends with bigger prizes, sharper creatives, and deeper integrations ...

For years, India’s biggest advertisers have poured crores into the Indian Premier League on a mix of faith and fear — faith in the tournament’s unmatched pull, and fear of missing out on the one ...

As cricket fever takes over the globe once again, the TATA IPL 2025 promises to be a season like no other. With stadiums echoing with cheers and screens lighting up in homes worldwide, fans are ...

JioHotstar is providing flexible options to advertisers for multiple placements and impressions to fit in according to different budgets for the IPL 2025 Advertisers are slated to get a chance to run ...