Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Bullseye, the Target mascot, at the retailer's redesigned SoHo ...

FLOWERY BRANCH, Ga. — As part of a store upgrade initiative, retail company Target confirmed to Channel 2 Action News that one of its locations in metro Atlanta would be remodeled and redesigned.

Target hopes that a recapturing of its cultural cachet will spark a turnaround for its business. It’s turning to a fashion-forward New York neighborhood to get started. The chain unveiled its ...

Target debuted an immersive, redesigned SoHo store to showcase its style revamp. The SoHo location features apparel, interactive displays, and a holiday theme. I visited the refreshed location to ...

Target's designer collaborations never disappoint, but the retailer's newest partnership might just prove to be its buzziest yet. With the full collection releasing in stores and online today, ...

In an effort to court the Gen Z customer, Target is partnering with Roller Rabbit, the lifestyle brand known for its joyful prints, whimsical characters and sleepwear, for its next design partnership.