Swiffer got in trouble for its reinterpretation of WW2 symbol Rosie the Riveter by recreating her image in an ad for house cleaning supplies. News outlets noticed when Heather Beschizza tweeted the ...

Bowing to a 24-hour publicity firestorm, Swiffer, the Proctor & Gamble-owned cleaning company, on Tuesday announced it would pull an ad that had been widely condemned as offensive for recasting the ...

Critics of a new Swiffer ad accuse the household product line of attempting to put feminist icon Rosie the Riveter “back in the kitchen” by reappropriating her can-do individualistic image as one of ...

Swiffer has pulled its latest steam mop ad campaign after finding itself on the receiving end of some major Internet fury. The cleaning company thought it might be a good idea to take the ultimate ...

“We can do it!”…housework that is. Swiffer has decided to remove the image of a Rosie the Riveter-like female from advertisments for its new Swiffer Bissell Steamboost mop after receiving a bevy of ...

Have you taken a good look at the photo above? If your blood isn’t boiling, then you’re doing something wrong. Swiffer’s new ad for its steam mop turns the strong, “We Can Do It!” Rosie the Riveter ...

Swiffer got in trouble for its reinterpretation of WW2 symbol Rosie the Riveter by recreating her image in an ad for house cleaning supplies. News outlets noticed when Heather Beschizza tweeted the ...