According to cognitive neuroscientists, 95 percent of brain activity is beyond our conscious awareness. That means our daily experiences are largely affected by unconscious beliefs, attitudes, and ...

The acceptance of Freudian theories has ebbed and flowed for a century. Freud’s topographical explanation of the conscious mind as the tip of the iceberg with the subconscious and unconscious beneath ...

Have you ever reacted to something before consciously thinking about it? Or made a decision that “just felt right”? That’s your subconscious mind at work. It operates silently in the background, ...