Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA will turn 75 in 2023 and will celebrate its milestones in sports, culture and innovation with a series of events throughout the year which ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Puma, up against tough competition in the metaverse from Nike and Adidas, has revealed the next stage in its ...

The Alphafly 3 is Nike’s top marathon racing shoe and has been around for nearly two years now. A “development” version that ...

PUMA is introducing bold new looks to its acclaimed running shoes with the launch of the PUMA NITRO Running Pack, featuring ...

Late Monday night, veteran NBA point guard Dennis Schroder announced his new footwear and apparel deal with Puma on Instagram. The partnership between Puma and Schroder feels like a natural fit.

For years, major shoe companies have spent millions of dollars to outfit the nation’s top high school basketball players while sponsoring competitive leagues. Adidas, Nike and Under Armour have been ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has expanded its successful brand campaign “SHE MOVES US” to focus on its top female sports ambassadors, celebrating the women who have ...

On Wednesday morning, PUMA announced the signing of the United States Men’s National team and Juventus star Weston McKennie. The Midfielder joins PUMA’s growing roster of talented soccer players as ...

Brands, like the athletes and entertainers who endorse them, can have great comebacks—or quickly go out of favor. The brand value of a sports team is impacted by the performance of its management and ...

Puma introduced 'Nitro' line last year Brooks' ads for nitrogen-infused shoes allegedly violate rights (Reuters) - German sportswear maker Puma SE has sued Berkshire Hathaway's Brooks Sports Inc in ...