— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions. A new AI-driven ad experience aimed at boosting consumer ...

When Adidas’ launched its Climacool shoes last September, the 3D-printed slip-ons featuring a form-fitting and breathable lattice structure were only available in very limited quantities to those who ...

Over 250 brands are converging at the Las Vegas Convention Center this weekend for the latest installment of ComplexCon, including global sportswear brand Nike. The Swoosh has just announced its plans ...