Now, the slime-obsessed can get gooey in meatspace, too. Sloomoo Institute is a growing slime-based experiential destination, with a recently revamped New York location and two new spaces opening in ...

In 2017, Karen Robinovitz’s husband died. Nine months later, a cousin of hers was killed in the Parkland, Florida, school shooting. She fell into a deep depression. Then she met with a friend whose 10 ...

If you take a walk on Broadway in Soho on any weekend or during the day in the summer, you’ll see a bunch of children lined up waiting to get into one of New York’s hottest destinations. Sloomoo ...

Stop by Sloomoo Institute every Friday at 1 p.m. for a free slime-making experience. The creative Sloomoo staff will be dumping Elmer's glue into their massive vats and mixing up fresh batches of ...

ATLANTA - Here's a friendly reminder: this coming Sunday is Grandparents Day! And what better way to show your love for Grandma and Grandpa than by covering them in gooey, globby slime? Things got a ...

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Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. This article is more than 4 years old. Children learn about ...

Forbes contributors publish independent expert analyses and insights. I cover art, design, culture and people. Sloomoo Institute is an experiential destination that taps into the joy of multi-sensory ...

Karen Robinovitz co-founded the Sloomoo Institute in 2019 with the mission of embracing play. The interactive sensory experience and brand, located in New York’s Soho neighborhood, is centered ...

Our thanks to the Sloomoo Institute for hosting us so we could write this detailed review of our experience. Last year, my kids were invited to check out a sneak peek of the Sloomoo Institute in Los ...