On Sunday afternoon, the biggest star at a FIFA soccer event wasn't a professional footballer. Hours before kickoff at ...

The first YouTube FIFA Creator Cup, which included popular content creators, was hosted in Central Park, New York City.

Crystal Bell is the Digital Culture Editor at Mashable, where she leads coverage of the creator economy, internet culture, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. (Photo by Hector Vivas) FIFA's 30-creator TikTok team is not just a marketing exercise.

YouTube and Fifa are bringing the creator economy to the football pitch with the launch of the first-ever YouTube Fifa Creator Cup, set to take place in New York City's Central Park on 12 July.