Mindshare and market share are two of the most critical concepts in marketing right now. A 2019 blog post for AI-powered analytics software company Cortex does a great job of defining these two terms: ...

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

Growing your business isn't just about growing the number of customers but about increasing market share. Dominating the market not only increases sales, it can draw new customers who assume bigger is ...

The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance ...

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

I typically ask executives to share annual predictions as we head into a new year. For 2021, I sought insight regarding how marketing will change after Covid. Below is their insight. Brands will be ...

A good marketing effort can yield all kinds of returns: More sales, more customers, more followers, more customer engagement, or maybe more employee engagement — which then translates to more customer ...

Every business needs to promote itself. But if you don't have the budget to work with influencers or pay for ads just yet, you can ask employees to be your own brand ambassadors. Even if they aren't ...

Customers often use social media as a search engine to get to know businesses. Alongside advertising your products, take time to share who you are as a brand. Reviews are a great way to get feedback ...

Quick-service restaurants have never had to compete as hard for customer attention and business. As a result, quick-serves need to stay ahead of the game with marketing that gets them noticed, as well ...

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion's share of the almost $30 billion spent overall, ...