The New Sincerely Yours Holiday gift set is now available online and at local Sephora stores. This video features Salish and ...

Can Salish survive 24 hours with the richest, meanest family in the world, or will she quit and Sandy win the Matter Cup? Music licensed through Artlist and Epidemic Sound. #MatterCup #Challenge #Sali ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

Thousands gathered at the American Dream mall in East Rutherford on Sept. 6 to see a popular father-and-daughter social media duo promote their new skin care brand. However, many were left ...

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...

YouTube star Salish Matter drew a massive crowd at American Dream mall on Saturday as she launched her new line of makeup. Salish, her father, Jordan Matter, and Ninja Kidz appeared on American ...

An influencer's skin care brand launch drew a massive crowd to American Dream on Sept. 6, ultimately forcing state police to step in. Thousands gathered at the American Dream mall in East Rutherford ...