After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...
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Ryan Reynolds’ Ad Firm Fights Through Market Volatility Aiming for $187 Million in IPO
Maximum Effort is not just a clever name—it has been the pulse of Ryan Reynolds’s second act. What started with self-aware ad stunts turned into full-blown brand magic, from Aviation Gin to Mint ...
The Canadian actor lays out his reasoning. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. For those who need context, during a Coldplay concert ...
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