Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable revenue. Retail media networks operate by combining first-party ...

Last year, an estimated one-fifth of all global digital ad spend went to retail media networks (RMNs)—advertising platforms owned and operated by retailers. This year, that figure is likely to grow ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

After several years of booming growth, retail media networks are entering a more consolidated phase – a phase that’s defined ...

Retail executives discuss differentiation, scaling and tech partnerships at CSP's Retail Media Network Forum in Chicago ...

Retail media networks have emerged as a significant trend and major opportunity for brand advertisers in 2021, as they attempt to recover from the impacts of the pandemic. In basic terms, retail media ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an opportunity to dominate the next wave of media networks. Where ...

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising ...

Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) ...

Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and ...

Oura is accelerating its investments in Target’s Retail Media Network and reported a successful holiday season with the mass merchant, Jeremiah Linder, Vice President of Retail at Oura, told attendees ...