REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

CrossFit has become one of the most popular fitness organizations over the last decade, but the organization is now facing severe backlash from affiliate gyms, members, and its top sponsor, Reebok, ...

It's no secret that Reebok and Nike have a little back and forth going on that stems from the former's power over the CrossFit scene. Nike fired the last missive, issuing its Metcon 1 "high intensity ...

Reebok is dropping its partnership with CrossFit over CrossFit CEO Greg Glassman's tweets about George Floyd and the coronavirus lockdown, although Glassman has since apologized. Glassman got in ...

Rich Froning at the 2012 Reebok CrossFit Games. Derrick K. Irions, Wikimedia. After a modest beginning, CrossFit has brought its brand of fitness to thousands of locations across the world. There are ...

Greg Glassman, the creator of the fitness regimen CrossFit, didn't become one of the most powerful people in the fitness business by being coy. On Sunday's 60 Minutes, the brash executive behind the ...

While Nike footwear was banned for competitors at this weekend's 2015 Reebok CrossFit Games, the brand still managed to make its presence felt around the StubHub Center arena in Carson, Calif. where ...

We thought that bacon had jumped the shark. But this is the most interesting bacon news we’ve heard in some time. Reebok has developed its own bacon products to engage with the CrossFit Community and ...

Nike has its famous "just do it" slogan, encouraging everyone to work hard to be his or her very best. Under Armour has exploded thanks to its underdog-overcoming-the-odds marketing. But what about ...

Reebok is a 120-year-old brand, but it was only in the last 30 years that the sports apparel maker traded in its classic Union Jack logo for something new. Released in 1986, the vector logo abstracted ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...