Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

The focus of a statement of purpose is typically what you have accomplished academically in the past and what you plan to accomplish academically and professionally in the future. This document ...

A statement of purpose (SOP) is more than just a formality—it’s an opportunity to present your professional and academic journey in a compelling way, demonstrating your qualifications, ambitions, and ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...