Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea of sameness. Both paid and organic campaigns should be using ...

As we look to planning for 2017, one emerging trend that is really beginning to excite many marketers I’ve spoken with (myself included!) is the technological advances that will let B2B marketers ...

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

Along with serving as the Founder and Evangelist of aimClear, Marty Weintraub is well known in our industry as an engaging personality and prolific speaker on all things marketing and paid campaigns.

"Psychographic microtargeting" sounds like a phrase straight from the mouth of Big Brother. But is this advertising tactic really the dystopian big, bad wolf that many are making it out to be?

In September, 2016, Alexander Nix, the C.E.O. of Cambridge Analytica, the data and messaging company that was working at the time with Donald Trump’s supposedly flagging Presidential campaign, ...

New research reveals why demographic-based strategies are failing as wealth shifts across generations—and how psychographic intelligence enables persuasive personalization at scale NEW YORK, Jan. 13, ...