AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...

Few would dispute that promotion in the technology sector is a formidable challenge. Yet, with the right mindset and a relentless commitment to your brand, even the most competitive markets can be ...

For decades, blue and white paper coupons defined Bed Bath & Beyond’s brand, popping up everywhere from the movie “Old School” to notorious mobster Whitey Bulger’s junk drawer. But the iconic 20%-off ...

As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in ...

Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. Do you feel like you’ve been consistently doing your job ...

Coupons can feel like magic until you realize a discount store already beats your“after-coupon” price. The fix is simple: start with the lowest shelf price, then use coupons only when they lower it ...

Blue Apron has shifted its new customer promotion once again to $20 off on each of the first three boxes. While it's clear that the new promo strategy is designed to drive repeat orders, the total $60 ...

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Maybe you didn’t know this, but the first flip-flop sandals appeared in ancient Egyptian hieroglyphics. In the 1930s, flip-flops became popular in New Zealand, China and Japan. Flip-flops are called ...