For years, Insurance’s Dr. Rick has waged a losing battle against “Parentamorphosis,” the brand-coined condition that ...

Of all the first-named doctors who are not real doctors on TV, my favorite is the fictional Dr. Rick, the Progressive Insurance “parent-child coach” who runs groups sessions to “help young homeowners ...

Nimisha Jain, who was the No. 2 strategist at Mischief, joins Chicago-based Highdive as it looks to double the size of its strategy department.

by Fern Siegel , July 20, 2026 The spot continues the theme of fighting “ Parentamorphosis, ” trying to help new homeowners ...

Burger King’s “Reclaim the Flame” turnaround is starting to drive sales gains, while Wendy’s works to fight off brand drift and growing competition.

Progressive CMO Remi Kent is tapping into the brand's corporate altruism for a new campaign during a fraught time for insurance companies. Why Progressive is doubling down on Dr. Rick for the summer ...