The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

An entrepreneur looking to grow his business probably wouldn't think to pick the brain of an early 20th-century physicist and pioneer of quantum mechanics. But marketing experts have applied the work ...

Life for marketers used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were ...

Marketing is a critical business function for most for-profit and non-profit businesses. Marketing is a broad process that includes research, product design and development, promotion and customer ...

How well do you know your audience? If your messaging just isn’t connecting, resonating or converting to its full potential, you haven’t yet tapped into that elusive marketing sweet spot. Marketers ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In Influence: The Psychology of Persuasion, Robert Cialdini discusses the concept of ...