For artists, one simple way to bring a new creation into existence and test its viability is a sketch or an outline. For entrepreneurs, looking to manifest a new product, feature, service, or business ...

In order to pitch most journalists about your story, you’re going to have to write a press release, something many marketing professionals do wrong. This is probably the biggest mistake I’ve seen when ...

Crafting an effective press release is an essential skill for any public relations professional or communications specialist. Whether you’re unveiling a new product, announcing a partnership, or ...

RALEIGH, NC / ACCESSWIRE / January 3, 2024 / ACCESSWIRE, a newswire service standout that provides regional, national and global news to thousands of clients worldwide, continues to help companies ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

PR Newswire emphasizes that writing clear, descriptive, and scannable press releases not only improves their readability but ...

A good press release is the foundation of a forward thinking press campaign, so getting it right is really important in order to ensure that recipient of the release wants to carry it in their ...

Is there still a role for press releases in the 24/7 social media world? There is a debate that has been simmering in the corporate communications world for some time now. As we continue to embrace a ...

Your press release may travel the world in seconds, but without the right strategy, its impact won’t. When you're distributing press releases internationally, it's not enough to simply translate the ...