Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Have you ever read a corporate press release and felt a slight chill-like you were reading output from a machine rather than from a person? That reaction is more common than you might think, and it ...

Traditional press release distribution has been under fire for being impersonal and ignored by journalists since the teletypewriters went silent in newsrooms eons ago. Along comes artificial ...