Narrative podcasts face significant challenges despite their unique strengths. While video podcasting gains traction, ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podtrac, Edison Research, Oxford Road, and Sounds Profitable are ...

Senior leaders from Covatic, AdsWizz, Goodstuff and Global discuss when video strengthens podcasts, where audio remains the ...

2023 was a turbulent year for the broadcaster. Collin Campbell, who led new show development at Gimlet, discusses the ‘broadcast-to-podcast’ strategy and how the network navigates the new podcasting ...

The kind of image that often accompanies stories about podcasting. Photo: Vulture and Karl Tapales/Getty Images Podcast coverage has a peculiar history. Whether fueled by wishful thinking or ...

After the podcast world’s year from hell, many are looking to the New Year for a fresh start. But given how the rest of the media business is barely making it out of January, such hopes feel shaky.

“I struggle to find a single example of a podcast company that’s been acquired in the past few years that has thrived under its new ownership.” March 11, 2020: The staff at our podcast company, ...

Early-day YouTubers like Trisha Paytas, Tana Mongeau, Logan Paul, and many others are cashing in on the podcast boom by creating a new identity, audience, and brand. Paytas, who built an audience of 5 ...

Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started. If writing isn’t your forte, good news: Content marketing isn’t ...

Podcasting has emerged over the past two decades as a versatile channel for narrative delivery and interactive communication. Combining the intimacy of the spoken word with on-demand accessibility, ...