Plenty of Fish (POF) was launched in 2003 when most online dating sites required a subscription to join, so POF stood out by being 100% free. Now, each day more than 3 million people in 20 countries ...

‘No-habiting’, ‘swamping’ and ‘thrift-matised’’ are some of the top trends poised to shape dating behaviour in 2025, according to new research. Heavily influenced by popular culture and social media - ...

Plenty of Fish swam into the now-teeming sea of online dating services when the category was little more than a puddle. As an early online dating brand, the Match Group-owned company, founded in 2003 ...

A fresh dating phenomenon called 'choremancing' has swept across Britain's singles scene – where dates are combined with everyday tasks such as cooking or dog walking. Relationship specialists suggest ...