Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

Pharma personalization is about leveraging approved data, content modules, channel signals and consent to shape what a healthcare professional and/or patient audience is going to get next. It is not ...

Over the past decade, the digital marketing industry set its sights on an elusive Holy Grail: personalization, or more specifically, the ability to deliver a unique, one-to-one message to each ...

Jodi Daniels is a privacy consultant and Founder/CEO of Red Clover Advisors, one of the few Women’s Business Enterprises focused on privacy. A fight has been brewing between two marketing heavyweights ...

Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts. Companies that get marketing ...

Mars is using AI and consumer data to replace mass-market candy ads with personalized campaigns for popular candy brands like ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

The following is a guest post by Noah Elkin, vice president analyst and chief of research at Gartner. Opinions are the author's own. Creating personalized experiences for customers should infuse ...

When every customer expects you to know them yet resists being known too well, marketing enters a delicate tension. The future of marketing automation lies in finding equilibrium to scale ...

BankBound, the digital marketing agency dedicated exclusively to banks and credit unions, today announced a strategic ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept ...