Back in May, Pepsi’s global PR accounts announced “Pepsi Electric,” a new zero-sugar blue Pepsi to be released exclusively in the United Kingdom. I loved Pepsi Blue, so anything that looks remotely ...

Pepsi’s iconic logo has remained unchanged for 14 years, but now the cola giant is stirring things up internally with a fresh logo and a revamped brand identity that debuted worldwide on 1st March ...

Britvic-owned brand Pepsi has expanded its portfolio with the launch of a new, limited-edition blue cola, Electric Blue. The new product was created to challenge what consumers expect from a cola, ...

Back in 2002, Pepsi Blue burst onto the beverage market in the United States: Billed as having a "berry cola fusion" flavor, it had a vibrant blue color, matching no actual berries. The idea was to ...