ATOTONILCO EL ALTO, Jalisco, Mexico— PATRÓN Tequila, the world’s number one super-premium tequila*, is growing its prestige portfolio with the global launch of PATRÓN EL CIELO, the ultimate innovation ...

ATOTONILCO EL ALTO, Jalisco, Mexico, July 24, 2017 /PRNewswire/ -- Guillermo del Toro, the Oscar-nominated and widely celebrated Mexican film director, designer and screenwriter, has brought his ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Patron has unveiled Patron 100, its first 100-proof tequila, crafted entirely from ...

Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. If you start noticing billboards covered in black bars or radio ads ...

HAMILTON, Bermuda, Aug. 21, 2025 /PRNewswire/ --PATRÓN ® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the ...

At the heart of the campaign is a striking film that transforms a seemingly simple act — the pouring of PATRÓN Tequila — into a cinematic moment. What begins as a quiet, singular pour gradually ...

Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case. A top-shelf ...

HAMILTON, Bermuda, July 9, 2025 /PRNewswire/ -- PATRÓN ® Tequila, announced today its "Censored Truth" campaign in the U.S., a bold new effort challenging the industry's lack of transparency and ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

HAMILTON, Bermuda— PATRÓN Tequila, the world’s number one super-premium tequila,* is celebrating its (agave) roots by creating a new Additive Free seal that will be unveiled across the PATRÓN core ...

It’s not easy to get to where they make Patrón tequila. The Hacienda — a sprawling campus of Spanish colonial buildings encompassing the distillery, bottling plant and world headquarters of this ...

A 96-acre Texas ranch once owned by Patrón Tequila co-founder John Paul DeJoria came with an unusual combination of luxury, ...