I’ve been a loyal Pandora Media listener for many years. Until now. Despite its position as the leading Internet radio service, Pandora’s history as a public company has been a turbulent ride for ...

Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.

A fundamental part of the music business, advertising's latest evolution is arriving at Pandora in the form of interactive voice ads, built in partnership with Instreamatic around AI tech and with an ...

Pandora ads are now worth more than traditional radio ads, Gigaom reports this morning after poring over the company’s first Pandora ads are now worth more than traditional radio ads, Gigaom reports ...

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a ...

This gives listeners more control over their ad experience and brands a new opportunity to deliver video on Pandora. Express and the Lexus Dealer Association are on board for the beta, and Pandora ...

Satellite radio powerhouse and Pandora parent SiriusXM plans to raise $1 billion in a private debt offering and will use proceeds along with cash to redeem previous debt and interest obligations. In a ...

SXM Media will serve as the new cross-platform sales organization for North America's leading audio entertainment company These capabilities, along with SXM Media's in-house creative consultancy, ...

Pandora is launching interactive voice ads into wider public testing, the company announced this morning. The music streaming service first introduced the new advertising format, where users verbally ...

We are maintaining our $7.50 fair value estimate for Sirius XM Holdings SIRI. While the firm awaits the completion of its deal with Liberty Media, its heavily criticized acquisition of Pandora in 2019 ...

NEW YORK, May 10, 2021 /PRNewswire/ — Sirius XM Holdings Inc. (NASDAQ: SIRI) today announced that it is establishing a new combined advertising sales organization spanning its SiriusXM, Pandora, and ...