The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to ...

Oracle hosted a “launch event” Wednesday to introduce its Marketing Cloud, though the fact that Oracle has a suite is about as newsworthy as the world’s roundness. The enterprise software giant has ...

The temptation for clichés when writing this blog is hard to avoid – I’m sure I’ve written at least a couple of posts over the past few years with titles like ‘Marketing automation achieves critical ...

Computer technology giant Oracle today announced that it has agreed to acquire Eloqua, a publicly-listed company that provides cloud-based marketing automation and revenue performance management ...

In an interview with Campaign Asia-Pacific, Will Griffith, regional vice president, APAC for Oracle Marketing Cloud said marketers were often ill-prepared for the engagement potential from content. He ...

The cloud trend in technology started fifteen years ago where the early players were moving fast to the cloud and even just four years ago analysts were critical of Oracle that they were late to the ...

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

SAN FRANCISCO--(BUSINESS WIRE)--Certain, the leader in enterprise event automation, today added to its solutions suite, Certain Oracle® Eloqua Edition with EventStream™, the first event automation ...